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4th March 2025
Budweiser Brewing Group’s BUDS: The Future Of Dispense Quality
Budweiser Brewing Group has officially rolled out its Budweiser Ultimate Dispense System (BUDS), a state-of-the-art dispense system offering industry first features and technologies which elevate beverage quality, improve operational efficiency and offer real-time tap-level analytics to customers.
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London, 4th March 2025
Budweiser Brewing Group has officially rolled out its Budweiser Ultimate Dispense System (BUDS), a state-of-the-art dispense system offering industry first features and technologies which elevate beverage quality, improve operational efficiency and offer real-time tap-level analytics to customers. BUDS combines cutting-edge dispense innovation from cellar to bar to ensure consumers always experience Budweiser Brewing Group brands at their very best. Fully connected cellar modules and drop lines, eliminate hotspots and ensure products are always perfectly poured.
To ensure consistent quality,
the BUDS system comes with a state-of-the-art automated line cleaning system which significantly reduces labour and ensures perfect execution with a regular four-week cleaning cycle. All information from keg to tap is shared with the customer thanks to BUDS Analytics. The data-driven tool provides customers with full visibility on tap performance, quality, and rate of sale (ROS), which also alerts the BUDS maintenance team of any potential quality or equipment issues before they arise. Preventative maintenance goes even further thanks to the fully connected remote coolers which provide a 360-degree view of cooling performance 24 hours a day as well as offering energy saving benefits compared to standard remote coolers. The BUDS pilot scheme has been a huge success, with over 98 per cent of pours1 meeting Budweiser Brewing Group’s dispense quality standards. The dispense system has already been installed across a series of London locations, including the Hippodrome Casino, the Excel London, and Market Halls Oxford Street, with plans for further installations in key locations across the UK this year.
Budweiser Brewing Group’s BUDS system aims to..
...revolutionise beer dispense to consistently deliver the highest quality while simultaneously reducing costs for customers and providing an industry-first full preventative maintenance package. In addition to the BUDS rollout, Budweiser Drinks Dispense will continue to deliver industry-leading install and maintenance quality across all accounts in 2025, ensuring that even without BUDS, customers will receive a top-tier installation and service experience.
Sunny Mirpuri, On Trade Sales Director at Budweiser Brewing Group, said:
“Our mission was to create the most intelligent, user friendly and quality-focused dispense system on the market. BUDS was designed by working with industry experts to combine cutting-edge innovations to deliver the ultimate advanced dispense package for our customers. BUDS guarantees quality and consistency in every pint while offering a powerful tool for business management, quality control, and preventive maintenance through BUDS analytics. We have now poured over 500,000 pints through our BUDS system and have seen a dramatic uplift in quality when compared to standard dispense. We are already working on new ways to improve the system to keep pushing the boundaries of dispense quality and ultimately improve our consumers’ experience of our world-class brands on draught.”
BUDS Customer, Katie Akers, Head of Operations at Market Halls, added:
“The BUDS system has been a great addition to our setup. It keeps the beer perfectly chilled, makes line cleaning a breeze and gives us early warnings if there are any quality issues. This means less wastage and consistent quality, helping us save time and manage costs better while ensuring we serve the best beer possible to our guests.” Contact details: bbgtrade@hanovercomms.com