Modelo Especial UK Launch

We are excited to officially launch Modelo Especial across the UK, reinforcing our commitment to driving category growth with premiumisation.

First crafted in 1925 with fire‑roasted malts, Modelo Especial is our ‘refreshing lager made of fire,’ which continues to honor Mexico’s rich brewing heritage.

Today, we launch our new campaign Make It Especial — inspired by the fire that’s shaped Modelo Especial ever since it was first brewed.