London Tech Week

Last week’s London Tech Week welcomed notable first‑time speakers, including Prince William and our VP Solutions – Europe, pieter bruyland - highlighting the growing importance of technology, innovation and digital leadership across sectors.

Pieter joined the panel “Transforming Customer Data into Deeper Relationships” to explore how we at AB InBev are using AI and technology to close that gap.

Platforms like BEES, TADA and PerfectDraft show how responsible data use strengthens trust, personalises experiences and creates more value for both our customers and consumers.

As Pieter put it: “Growth and optimisation go hand in hand- when our customers and consumers win, we win. Data helps us unlock that value responsibly.”